Say bye bye to Postmortems.
Say Hello to Agile ROI Planning

ROI measurement and planning using DataPOEM is more than just an annual, post-facto affair. The continuous learning AI engine helps you to move away from static post facto analysis and insights (most of which can’t be acted upon) to dynamic month-on-month tracking and optimization of marketing investments. Welcome to the Agile ROI Planning.

Result>>>Enhanced business KPIs with a potential cost savings of 20, 30, 40%...

Omnichannel attribution, done comprehensively with granularity

We know that no marketing input or media works in isolation. Combined impact of many marketing inputs (paid or unpaid) result in positive outcomes. DataPOEM considers these interconnected effects in a unified manner from all your marketing inputs: offline+ online + Organic. (all of Paid, Owned, earned media impacts). Platform also helps you to distil out the impact of other causal factors like promotions, pricing changes, product launches as well as the external factors (including that of competition).

Powered by POEM365 – AlwaysON learning engine.

Powered by its POEM365, the real time learning engine, it can distill & discern the causal impact of different marketing inputs on sales or any other outcome metric. It unravels the cause and effect of data at a granular level, not just at the major investment type level. Hence, as a user you can even know as to which creative rendition or trade promotion works best!

Understand the ROI on brand equity and/or short-term incremental sales

Bye Bye 3 blind men explaining the elephant.

Marketing activities impacts not only in the short term but also long-term consumer preferences. It’s important to understand the long-term ROI factors that impacts brand equity, as well as short-term ROI which influences incremental sales. But is that possible? YES. That’s where Data Poem’s ROI Module comes in. It helps you to bifurcate the effects of marketing on short term vs long term impacts on your brand and helps you fine- tune your future plans.